Pelican
This project was to design packaging for Pelican’s line of mobile phone cases. A respected brand, I wanted to make sure to keep the heritage of the brand’s reputation of being the best protection for profesional equipment.
There were many different versions of the packaging. The challenge was, do we lead with an image of the product? Or do we use the name of the product to be at the top of the hierarchy. With a lot of back and forth, we were able to come to a final design which can be seen at most retail stores that carry Pelican [ATT, Tmobile, Best Buy, Target, etc]