Joi Wellness
A full branding project that communicates the importance of self care. With everything going on in the modern world, the visual message need not be cluttered. From naming structure, logo identity, copywriting and color palette - this wellness brand really came together. The color story is something we can all use these days… Calm, Sleep, Immunity, and Beauty - I’ll take 10 of each please.
This brand launched just at the end of 2019. Going into 2020 is, well, different. I’m sure Joi sold a lot of the “Immunity” jars.