Pura Vida

This project of designing a retail P.O.P. [Point of Purchase] for Pura Vida was a fun challenge. The display needed to hold a certain amount of product while solving the challenge of a messy counter with bracelets all over the place. Giving it a rustic look, I also designed a catch tray at the bottom for the fallen bracelets. This display appeared in most action sports retailers like Billabong, Pac Sun, Tilly’s, etc.