Ironsmith Coffee Roasters
The task was to rebrand and solidify an identity for a coffee company out of Encinitas, CA. A complete brand strategy was needed to supply all the channels of visual communication. From print to digital, an entire vibe & culture was designed to tell the story of this specialty coffee company.
Since this project started, and it has elevated the company’s presence in the coffee industry. Its Instagram followers more than doubled from 6,000 followers to now 12,500 followers. The brand has been featured in Food & Wine’s top 100 coffee shops in the United States. It was also just recently featured on Goop’s San Diego Travel guide.
* edit - I resigned my partnership from Ironsmith Coffee Roasters in October 2020.